CBS' Cupertino: Production Assistants Fight for Union Rights (2026)

The recent unionization efforts by Production Assistants (PAs) on CBS's upcoming series 'Cupertino' have sparked an important conversation about the rights and treatment of behind-the-scenes workers in the entertainment industry. This development highlights the growing trend of PAs advocating for better working conditions and a voice in industry negotiations.

The Value of PAs and the Fight for Recognition

Production assistants, often the unsung heroes of film and TV production, play a crucial role in ensuring the smooth operation of sets and productions. They are responsible for a wide range of tasks, from organizing props and set pieces to assisting with script breakdowns and scene preparation. However, despite their dedication and hard work, PAs have historically been underpaid and undervalued, often receiving lower wages and fewer benefits compared to other crew members.

The statement from the PAs on 'Cupertino' emphasizes their value and the need for fair treatment. They argue that the entertainment industry, at its core, is built on the hard work and dedication of countless craftspeople and laborers. Access to healthcare, reasonable working hours, and fair wages are essential safeguards for workers, ensuring a high quality of life. The PAs feel that they have been conditioned to accept a lower standard of living, and they are now speaking out to demand the same rights and benefits as their colleagues.

The Impact of Unionization

The unionization of PAs on 'Cupertino' is a significant step towards recognizing their contributions and ensuring their rights are protected. By joining forces with the Production Assistants United labor group, these PAs are gaining a collective voice to negotiate with studios and production companies. This union effort is particularly timely, as studios are currently eroding the traditional standards of PA contracts, removing 12-hour guarantees and lowering pay rates.

The representatives for Production Assistants United shed light on the specific challenges faced by PAs in the New York area, where non-union deal memos for PAs have recently omitted 12-hour guarantees. This highlights the importance of these guarantees, which provide a stable income and working environment for PAs. The unionization push aims to restore and assert the significance of these guarantees, ensuring that PAs can have a say in the negotiations that directly impact their livelihoods.

A Broader Trend in the Industry

This unionization effort is not an isolated incident but part of a broader trend in the entertainment industry. Production Assistants United has successfully unionized several shows produced by Warner Bros. Television and Universal Television, including 'The Pitt', 'Abbott Elementary', and 'Chicago Med'. The group's affiliation with the Hollywood union LiUNA Local 724 further strengthens their bargaining power and ability to negotiate on behalf of PAs across various productions.

Additionally, the union is currently in the process of negotiating an agreement with Universal Television's 'The Four Seasons', which streams on Netflix. This demonstrates the growing recognition of the importance of PAs' contributions and their ability to influence industry standards.

Conclusion: A Step Towards Fairer Treatment

The unionization of PAs on 'Cupertino' is a powerful statement about the need for fair treatment and recognition in the entertainment industry. It highlights the importance of collective action and the power of PAs uniting to advocate for their rights. As the industry continues to evolve, it is crucial that the voices of behind-the-scenes workers are heard and their contributions valued. This movement is a step towards a more equitable and just workplace, where all crew members, regardless of their role, are treated with the respect and dignity they deserve.

CBS' Cupertino: Production Assistants Fight for Union Rights (2026)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Jerrold Considine

Last Updated:

Views: 5605

Rating: 4.8 / 5 (78 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Jerrold Considine

Birthday: 1993-11-03

Address: Suite 447 3463 Marybelle Circles, New Marlin, AL 20765

Phone: +5816749283868

Job: Sales Executive

Hobby: Air sports, Sand art, Electronics, LARPing, Baseball, Book restoration, Puzzles

Introduction: My name is Jerrold Considine, I am a combative, cheerful, encouraging, happy, enthusiastic, funny, kind person who loves writing and wants to share my knowledge and understanding with you.