The power of observation and the beauty of typography come together in an inspiring project called Type Around Town. This initiative, led by Kwazi Design, invites us to explore the often-overlooked world of letterforms and their impact on our urban landscapes.
The Typographic Lens of Kolkata
Arshdeep Singh, founder and creative director of Kwazi Design, shares his journey of discovering the hidden treasures of Kolkata's visual identity. Growing up in the city, Arshdeep was intrigued by the cultural influences that shaped Kolkata, both regional and colonial. It was during the pandemic that he began to truly appreciate the city's unique typography, from marble plaques to hand-painted boards.
"That's when I began to see how much typography quietly contributes to Kolkata's visual identity."
This realization sparked a passion project for Arshdeep and his team. They embarked on a mission to document and archive the city's letterforms, creating a visual treasure trove that celebrates Kolkata's rich heritage.
Preserving the Past, Embracing the Present
As Arshdeep and his team delved deeper into this project, they uncovered more than just beautiful letterforms. They discovered stories of craft, context, and changing times. This understanding of the cultural context behind these signs and letterforms is what makes Type Around Town so special. It's not just about the aesthetics; it's about the narratives and the city's evolving identity.
"We began building narratives around them, uncovering stories of craft, context, and changing times."
This project serves as a reminder that preservation is not just about keeping the past alive but also about finding relevance and beauty in the present. Arshdeep and his team have reframed Kolkata's aesthetic, showing us that these forms are not just remnants but are still very much alive and meaningful today.
A Call to Action
Type Around Town is more than just an archive; it's a call to action. Kwazi Design wants to make this love for typography accessible to all. By creating merchandise and a book, they encourage people to appreciate the little details that surround them and to listen to the stories being told through street signs and letterforms.
"We're motivated to make this love for typography accessible."
This project has a personal touch for Arshdeep, as it is an homage to the city that shaped him. It's a beautiful way to give back and share the city's unique charm with the world.
Deeper Reflections
Type Around Town raises important questions about urban aesthetics and the role of design in preserving cultural heritage. It highlights the power of observation and the importance of paying attention to the quieter details of our surroundings. This project is a testament to the impact of design on our daily lives and how it can shape our perception of the world.
In a world that often rushes by, initiatives like Type Around Town encourage us to slow down, appreciate the beauty in the ordinary, and find inspiration in the details.
