In the world of music, artists often evolve and experiment with their sound, and Kelela's latest album, 'New Avatar,' is a testament to this creative journey. The lead single, 'idea 1,' marks a sonic shift for Kelela, moving away from her signature sultry R&B vocals and embracing a more indie-rock-inspired direction. This evolution is not just a musical choice but a reflection of her roots and a homecoming of sorts.
The Evolution of an Artist
Kelela's fans, the Kelelians, have come to know her for her unique blend of R&B and experimental electronic production. However, her musical journey began in an indie band called Dizzy Spells, a chapter that has almost faded from the internet. 'New Avatar' brings back some of those early influences, with one song co-written over a decade ago with her collaborator A.K. Paul. This track, originally intended for 'Take Me Apart,' was shelved due to creative differences, but now finds its place on the new album.
In an interview with Vogue, Kelela delves into her creative process and the reasons behind this sonic shift. She explains that 'New Avatar' is about setting boundaries, much like her previous record, 'Raven.' However, the conviction and tone have evolved, with Kelela asserting a stronger, more direct message. It's a natural progression, a reflection of her artistic growth and a way to reconnect with her indie-rock roots.
Collaboration and Trust
Kelela's approach to collaboration is intriguing. When working with artists like PinkPantheress and Fousheé, she emphasizes the importance of respect and trust. She chooses collaborators whose vision and taste align with her own, creating a foundation of mutual admiration. This approach led to Fousheé's feature on a dance-oriented track, a choice that surprised Kelela in the best way.
The Influence of the Past
'New Avatar' is not just a musical project; it's a journey through Kelela's musical history. She revisits the sounds of her formative years, creating a 'White Bag' playlist that includes artists like Metric, Incubus, and Laura Marling. This playlist, a nod to the social implications of guitar-centric music, influenced the album's direction. Kelela's honesty about the impact of social dynamics on artistic choices adds a layer of depth to her work.
Fashion and Identity
The album's sonic shift also influences Kelela's fashion choices. Working with creative director Yasser Abubeker, she aims to embody the moods and styles of New York City, where she resides. From sweatpants to SoHo chic, Kelela's fashion reflects the diverse runways of the city. Her collaboration with Maximillian Davis, particularly the iconic hooded orange look, showcases a blend of comfort and structure, a style that empowers and inspires.
Supporting Underground Talent
Kelela's commitment to supporting underground artists is admirable. Her remix projects aim to elevate the profiles of incredible producers and artists, especially young Black talent. This initiative ensures that the music industry's future is diverse and inclusive, a cause that aligns with Kelela's artistic values.
Conclusion
'New Avatar' is more than just an album; it's a celebration of Kelela's artistic evolution and a reflection of her personal growth. Through her music, fashion, and collaborations, she invites us into her world, sharing her journey with honesty and conviction. As Kelela continues to push boundaries, we can expect more thought-provoking and inspiring work from this talented artist.
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